Probably the best thing about all the "Star Trek" reboot hoopla is that it's genuinely warranted. I saw the film last Saturday morning (and that's more about line avoidance, but there's something decadent about it, too) and would have been perfectly content turning around, walking back in, and seeing it a second time. (This may be a good film to see a second time in IMAX, a format I've not yet experienced.*) I'm not gonna go all spoiler-warning on you, but I do have three things to share: (1) since the Star Trek origin story has been referred to but never actually filmed anywhere, die-hard Trekkies** have no right to complain; (2) I wanted more Scotty (Simon Pegg stole every scene he was in); and (3) I really like the way this played out: the entire Star Trek universe has been rewound to the beginning, but will play out a different way.
What does it say about the movie business right now, though, that remakes have been shoved aside in favor of franchise reboots? These are good films, no question. "Star Trek" was outstanding. The new "Batman" stuff has been wonderful to see. I loved "Iron Man" as much as any other geek out there. It's getting really hard, though, to see the word movie anymore without seeing the implied business after it. Clearly, Hollywood is worried about the economy, too. I think we may be seeing a series of hail mary passes here, and it's got me a little worried about the future of good, original movie content.
And we were doing so well, too. Independent films were an excellent avenue for small, creative filmmakers; now, they're almost the norm, with large studios handling the distribution so often that we can hardly tell the difference anymore. Between the reboots, which are trying to lure new viewers as well as the dedicated fans (the pre-paid audience***, if you will), and the Judd-Apatow-Seth-Rogen-esqe over-the-line-type-of-humor films that seem to frequent the cineplex of late, studios are telegraphing their blows: "We're going where they money is guaranteed." Some of these films are good, and some aren't. That's not my concern here. It just seems that creativity and variety need to wait in the other room until Mommy and Daddy are done making some money.
Which, I guess, explains why I don't go to the movies as much anymore.
* I know, I know: "You've never seen an IMAX film? What kind of geek are you, anyway?"
** They're trekkies. I don't care what they want to call themselves anymore. This is what they started as and this is what they'll remain in my mind. Anyone who prefers trekker just seems ashamed of it, to me.
*** I'm just as guilty: when I heard about the new Trek film, I decided to see it on spec. I'm part of that pre-paid audience, and I admit that. But are the studios so desperate to avoid low box office that they must arrange the audience first, THEN make the film? A third-world leader once saw citizens running through the streets in support or opposition of something and said, "There go my people; I must find out where they are going so i can lead them." It feels a lot like that.